Hi, I'm Ariful.

Lead Product & UX Strategist with 9+ years across SaaS, fintech, edtech, e-commerce and enterprise software. Certified in UX research, CRO and A/B testing, ACMP 4.0 certified, with Fortune 100 project experience.

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Ariful at the summit of Tserko Ri in Nepal

Ariful graduating in Multimedia & Creative Technology from Daffodil International University

Outside work

Away from the screen.

I am a guy who organizes weekends to spend time with friends and family. I love to explore the world. I am a passionate traveler and an athlete. Love to play football because it helps me to relieve stress and boost my energy. Everyday I am trying to be a better version of me and also a good human being.

See my experience

Career

Experience & education.

Experience (9+ years)

Brain Station 23

Lead UX Designer

Sep 2024 – Present

Exabyting

Product Designer

Jul 2023 – Feb 2024

Tikweb Bangladesh

UI/UX Designer

Feb 2022 – Jun 2023

M4trix Network

Product Designer (Remote)

Dec 2020 – Jan 2022

Sketch Studio Limited

3D Modeling & FX Artist

Nov 2019 – Oct 2020

TradeVisor Limited

UI/UX & Visual Designer

Nov 2017 – Aug 2019

Education

Daffodil International University

BSc in Multimedia & Creative Technology

2016 – 2020

Recognition

Certificate of Excellence: Designathon

India’s first Mobility Mission Festival, New Delhi

2019

Credentials

Certifications.

Research & measurement

Measuring UX and ROI
Nielsen Norman Group (NN/g) · 2024
Google UX Design Professional Course
Google, Coursera · 2022

Conversion & growth

Conversion Optimization MiniDegree
CXL · 2025
CRO for Ecommerce Growth
CXL · 2020

Strategy & delivery

Advanced Certificate for Management Professionals (ACMP 4.0)
Institute of Business Administration (IBA), University of Dhaka · 2025
Enterprise Design Thinking Practitioner
IBM · 2025
Professional Agile Scrum Foundation Training
Tikweb Bangladesh · 2022